South Korean DJ and music producer Peggy Gou has been unveiled as the new global ambassador for Beauty of Joseon.

The Korean skincare brand took to social media to share the news, posting 'A global icon who bridges East and West @peggygou_, the new face of Beauty of Joseon. Her influence goes beyond music or fashion, it's cultural. She's brought Korean beauty to the global stage with a kind of presence, style, and vision that only she could'.